The long-awaited enrollment cliff in higher education is no longer a distant concern—it’s here. Since the Great Recession, declining birth rates have led to a shrinking pool of high school graduates, and universities are feeling the effects. According to the National Center for Education Statistics (NCES), college enrollment has dropped by 15% since 2010, with 2.7 million fewer students enrolled today than a decade ago. And the outlook is only getting worse.

Marketing attribution helps marketers assess the performance and success of the various marketing channels based on key objectives and goals. There are countless models that can help you and your marketing team determine channel success, so it’s important that you understand the differences and their impact on performance.

How can you make sure you’re delivering a great page experience? Here’s what two of our TrendyMinds web experts think about this update, how brands can prepare, and what this all means for the future of web development.